It was a distressing month for Bollywood with four films Jayeshbhai Jordaar, Jersy, Heropanti and Runway 34 not performing at the box-office. Call it a coincidence but all the South movies SVP, KGF and RRR were rocking big times mesmerising pan India audience. In my opinion the Bollywood actors must introspect what is going wrong and where, probably they are but not in public. Most of them were shooting outdoors, so there is a possibility that reality has not hit them in full force. Anil Kapoor was in Rajasthan with Avengers actor Jeremmy Renner and new bride Alia Bhatt in Hollywood for Heart of Stone.
Karan Johar pulled out all stop for the trailer lunch of his ambitious Jugjug Jiyo and the team celebrated when the social media views crossed 43 million. The same with his fiftieth birthday bash which was a bigger event than any of the annual award’s night. The stars came dressed to kill and partied all night. It is amazing how show business has adapted to different marketing strategies and everyone is game to play the music.
The latest South star to join the 100-crore club (even before the release of his film) is Advi Sesh. His forthcoming Major based on Major Sandeep Unnikrishnan is screenings in multiple cities before the release and finally, superstars are not the only brand ambassadors any longer. Director Rohit Shetty is signed by a top brand to represent what they describe as aspirational clothing.