All top actresses at some time or the other get associated with a beauty brand. Pryanka
Chopra, Katrina Kaif, Deepika Padukone have all done it and now it is the turn of Tripti
Dimri. Founded by 2x entrepreneur Aman Arora, ‘Peep Beauty’ is reimagining coloured
contact lenses beyond vision correction and positioning them as an everyday beauty essential.
Built specifically for the Indian consumer, the brand is celebrating depth, diversity and
individuality or at least that is what the tag line says.
Triptii’s association with ‘Peep Beauty’ goes far beyond a financial investment. The
partnership is rooted in a shared belief that the Indian eye has long been underrepresented in
global beauty narratives and deserves a brand built around its cultural identity. Says Dimri,
“Eyes are the most expressive part of an actor’s face and now ‘Peep Beauty’ will enhance the
communication for both, those in front of the camera and also those behind the camera.