There was a time when none of us were data conscious but now suddenly, everyone and everything is about numbers. It is not just magazines and websites putting up top charts but every channel displays their independent surveys. So here are some interesting facts put up by Alexa and Fire TV: Indians placed six search queries every second through Alexa on Fire TV and gravitated towards adding more laughter to their lives by choosing Comedy over other genres. Horror and Cartoons were the other two most-searched subjects but on top of everyone’s favourite list remained Bollywood movies!
In 2022, Pushpa: The Rise was the most searched movie followed by Brahmāstra and The Kashmir Files. Shah Rukh Khan, Amitabh Bachchan and Alia Bhatt continued to rule the hearts of millions of movie-buffs –taking the first three spots in the list of most searched actors.
On the small screen, Taarak Mehta Ka Ooltah Chashma followed by Anupamaa and Indian Idol and Motu Patlu, Peppa Pig, and Doraemon were the most searched kid’s content
Indian households spent four hours every day binge-watching and streaming entertainment content, a 10% increase in the numbers from the previous year.