FICCI Frames, India’s premier global media, and entertainment convention, is gearing up to
celebrate its 25th anniversary this year and Bollywood star Ayushmann Khurrana has been
announced as the brand ambassador for the occasion as the face of the media and
entertainment industry of India. The theme for this special edition this year is “RISE:
Redefining Innovation, Sustainability, and Excellence” which underscores the transformative
impact of FICCI FRAMES in shaping narratives, fostering creativity, and driving the
evolution of the Media & Entertainment industry.
The 25th edition of FICCI Frames promises to be a grand affair, with a renewed focus on
new-age technologies such as artificial intelligence, digital content creation, virtual reality,
and the metaverse, alongside traditional media and entertainment. I’m hoping FICCI will not
reduce Ayushman to a star representative and Ayushman will assert himself to make valuable
contributions to the FICCI format.