Commercials take over creative – day 1871

By 8 September, 2020Uncategorized

Over the decades, the work culture changed drastically and so did the film budgets. Chopra joked that what was the budget of his earlier films was now, the budget of just the costumes designed by Manish Malhotra. “Then I whispered a figure into the actor’s ear and the deal was confirmed today, star managers discuss commercials with finance teams and subjects are approved only after that”.
Soon contracts became an essential foundation for all studios and production houses and all of them invested in top legal teams to avoid complications. In the year 2020 two determining events have occurred, the pandemic and the unnatural demise of Sushant Singh Rajput that has altered the perception and the reality of the business of entertainment forever.  
If the new normal of our daily existence is to wear our masks, frequently wash hands and maintain social distance, the new normal in the film world is set to usher a revolution.
To be continued