Ronak bhai had organized an early Jain dinner post the function and all of us were led to Bollywood Lounge a newly opened restaurant very close to the theatre where the anchor of the evening RJ Pooja Dal Dholakia, the authors, their relatives and close friends joined for a post party.
Everyone was tired and everyone was hungry and in a mood for posing pictures. Pooja took a selfie of all and I managed to grab Raonak in a frame finally, he had been avoiding coming on the stage or participating in a single picture all through the event. In my opinion the credit of a super successful evening goes to publisher Ronak and his wife Aanal. The couple worked quietly and tirelessly to make sure that the event went smoothly and everyone was happy.
I leave the city with warm memories of the book release and Navbharat Sahitya Mandir.
It is true that book lovers come to listen to the author at a book release but are they seriously interested in knowing about the book? I am not sure, I feel genuine readers like to discover the books on their own without spoon feeding and would rather be told about the process of writing or the person behind the mask of the writer. I hesitate to talk about my books at the launch because quite frankly I’m exhausted with the process of writing it and would rather indulge them in some easy chatter. It has always worked. I tell them stories about myself and I think they find it more engaging.
An important lesson to learn at all book release is to never indulge in long speeches, nobody is interested, keep it brief. And to know you are on the right track watch out for smiling faces, if they are not smiling, you are not making an impact!