Year after year Literature Live brings us stimulating discussions with new writers. This time it is Tata Son`s Brand Custodian, Harish Bhat releasing The Curious Marketer. Now ‘curious’ could mean either ‘eager to know or learn’, or it could mean ‘strange, unusual.’ Which curious exactly does author Harish mean? Or is it both? The best way to find out is to be present at the book launch. The subtitle reads Expeditions in Branding and Consumer Behaviour and since everyone is a consumer, there should be something for everyone in the evening today at NCPA`s Little Theatre. In conversation with Harish Bhat will be Mini Menon, former Executive Editor at Bloomberg TV, and co-founder of Live History India, an on-line portal.
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