Directed by acclaimed filmmaker Marc Forster and based on R.J. Palacio’s bestselling novel,
White Bird Kindness, the film stars, an ensemble cast, including Academy Award-winner
Helen Mirren, Bryce Gheisar, Emmy-winner Gillian Anderson, and rising star Orlando
Schwerdt, The White Bird Kindness is an uplifting story of emotional legacy.
To engage with the right audience, PVRINOX Pictures has partnered with Third Wave
Coffee, one of the country’s leading coffee chains, encouraging the customers to share their
cup of kindness with #WhitebirdKindnessCampaign. Recognising the aura/potential of a cup
of coffee in sparking meaningful and kind conversations, the campaign aims to propagate
messages of empathy and goodwill, extending the film’s pulse into a real-world movement. A
perfect example of a perfect collaboration.