Considering the recent box-office faring of superstar awaited films during festival PR
departments have to learn a few lessons. They have to stop tomtoming and prove it in action
instead. They have to stop addressing their clients with superlative epithets and stop
describing their forthcoming releases as superhits in advance. Don’t do it, you are harming
your client and embarrassing his fans.
Granted that Sunny Deol surprised everyone with Gaddar sequel but one swallow does not
make summer so can we wait for 10 April 2025 before announcing the film as a super hit.
The marketing department over amplifies in order to upgrade their client little realising that
you are down scaling the brand by promising too much.