Population Foundation of India’s popular edutainment show Main Kuch Bhi Kar Sakti Hoon is the first Indian television show to use an Artificial Intelligence powered Chatbot as a means to reach out to young viewers.
The Dr. Sneha chatbot tells about a young doctor, who leaves behind her lucrative career in Mumbai to work in her village and work for the healthcare of women. Director Poonam Muttreja of Population First says, “Through Main Kuch Bhi Kar Sakti Hoon we find innovative ways of reaching out to larger audience segments. Though young people have greater access to information through digital media, many of them are not able to discuss their needs or queries about sexual and reproductive health. Our chatbot allows youngsters to talk about their concerns.”
Noted director Feroz Abbas Khan also involved with the making of the chatbot says it is about instant interactivity.