Reckitt Benckiser, world’s leading consumer Health and Hygiene Company, raised the benchmark of its flagship Dettol Harpic Banega Swachh India (BSI) Campaign to drive bigger transformational change with a special focus on reaching a Healthy and Hygienic India by 2019.
This will be achieved by concerted efforts targeted under five key pillars of the campaign that includes Sanitation – making India open defecation free; Hand Wash – inculcating regular hand washing practices; Air Pollution – encouraging plantation drives to help clean the air we breathe; Mere10Guz – keeping your 10 yards clean and Health – key to our future and a progressive nation.
Taking forward last year’s agenda of a holistic approach to Swachhta by promoting three key steps – Swachh Zameen, Swachh Hawa, and Swachh Pani, the campaign urges the common man to keep “Mere10Guz” – 10 yards around him sanitary and unpolluted by taking small steps in that direction.
The target of the Hygiene and Sanitation curriculum is to reach 6 lakh Madrasas and Gurukuls a total of 7 crore school kids across multiple states in India. Additionally, the Dettol E-Curriculum will reach over 4 lakh schools by 2019.
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