Don’t Breathe by Sony Pictures Entertainment has set a new record in India even as it continues its dream run at the Global Box Office retaining its No. 1 position at the US Box Office for the second straight weekend. Directed by Fede Alvarez who helmed Evil Dead as well, Don’t Breathe is made on a shoe string budget of below 10 million USD, the movie has notched up over 55 million USD at the US Box Office and has grossed 6 Cr in India, through its release till date, capitalizing on the weekend. The film’s innovative marketing strategy has contributed vastly to the success for example the SPE India created dark room experience. The film is supported by an aggressive marketing campaign spreading across television, digital, outdoor and publicity.
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