I discovered that there is a vast difference between book launches in English as compared to book launches in Gujarati. In Mumbai the book events are crisper and shorter as compared to book events in Gujarat where the audience comes prepared to spend an entire evening listening to their favourite authors and to others discussing the author and the new book.
It is not easy to fill up JB Auditorium at AMA in Ahemdabad on a rainy day but Ronak of Nav Bharat Sahitya Mandir apparently has a reputation of having a house-full show every time he releases a book in the city. Authors clamour to be published by him and other publishing houses look at him to green light subjects so that they can plunge into choices without apprehensions. More on Ronak bhai in the upcoming columns stay tuned for details on a refreshing launch.